After we understand current reality, have a shared ownership of that
current reality (step one), and are able to work together (step two)
without the typical interpersonal issues that dramatically chip away
at our organization's success; we now move toward developing a
shared Visionary Strategic Plan (step three). We define where we are
going together. We design and create our future.
This process involves a task team made up of the leadership of the
firm plus representatives from other areas of the organization. The
task team does the legwork but the dynamics of this step encourage
the creation and ownership of a shared vision and strategic plan by
everyone in the firm.
How this
works is rather simple in theory but complex in its facilitation.
Individuals are encouraged to write their vision for the firm with
specifically assigned parameters and ingredients. They are
encouraged to dream and create a wonderful stretch toward enhanced
success. The individual visions are synthesized into a single vision
that is circulated for input and comment. After sufficient input has
been received, the vision is brought to closure and includes the
major desires and a synthesis of the individual visions that are
appropriate for the direction of your firm.
Once
closure on the vision occurs there is a need to develop strategies
and measurable goals to accomplish the vision. These measurable
goals are supported by developing a strategic plan to accomplish
those goals. All this is translated into a yearly business plan that
includes specific accountability trails; who will do what by when.
The accomplishments of the specific steps in reaching your vision
are formally measured quarterly while improvement is looked for on a
monthly basis. This kind of implementation and measurement ensures
constant movement toward your Visionary Strategic Plan.
When you
develop a shared vision like this it aligns energy, effort and
resources. New hires are exposed to the corporate vision and hired
based on their willingness to buy into the direction of the
organization. Every one rallies around the shared vision so the
future becomes a current reality. At that time a new vision is
created for the next level of growth and direction.
The
complexity in developing this vision is directly related to the
number of people in the firm. Each phase of this process in step #3
needs to be carefully brought to closure. A rushed or dictated
vision is not a shared vision. People will usually give greater
energy toward a vision they have had a part in creating. Then they
can feel a sense of ownership of it.
The
process in step #3 often takes three to four sessions of work, each
separated by four to six weeks. This allows for time to do "home
work" and to live with the suggested piece, give input to that
piece, then work toward synthesizing the new batch of input. Each
session can take anywhere from a half a day in small firms and up to
two days per session in large firms. At the close of this step there
is a clear direction for the firm that aligns all of the marketing
efforts, the decision-making, the efforts and energy of your
people's work, and your resources.
Go to Module #4:
Organization of System and Structure
If you want to know more about our
5-star business development module, schedule a free 45-minute
consultation to get your questions answered by calling 800.792.1262.
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Module #1:
An Assessment of Current Reality
The First Step Toward Success
Module
#2:
People (Interpersonal Training)
Ensuring That The Most Valuable Of All Resources, Your People,
Can Work Well Together.
Module #3:
Direction
(Visionary Strategic Planning)
Through A Dynamic Process We Will Help You Create A Shared
Visionary Strategic Plan.
Module #4:
Efficiency
(Organization of Systems and
Structure)
Creating Greater Productivity and Profitability by Defining
an Organizational Structure and Efficient Management Systems.
Module #5:
Effective
Marketing (Growth & Delivery)
The Ability To Deliver A Product With Abundant Success.
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If you want to know more about our 5-star business development
module, you can schedule a free 45-minute consultation to get your
questions answered by calling 800.792.1262.
